Eden Chen

When Did Deal Sites Like Groupon and Living Social Become Marketing Scams?

Eden Chen October 08, 2014

When Did Deal Sites Like Groupon and Living Social Become Marketing Scams?

I noticed recently that a ton of the deals on Groupon, Living Social, Travelzoo, etc. are straight up marketing scams. Such as:
– Buy a $33 oil change that is a $200 value and that value includes an engine light diagnostic (which means they will tell you what is wrong and charge you to repair it), and wiper fluid (which they always included). How is this a $200 value and why is this the exact same price I would pay for a regular oil change?
– Knott’s Berry Farm Travelzoo http://www.travelzoo.com/local-deals/Los-Angeles-Area/Entertainment/142135/Knotts-Berry-Farm which is the exact same price on their website https://www.knotts.com/tickets/ for a 3 day advance ticket.

This confirms that daily deal sites have become solely marketing ploys that provide zero value to consumers. I’m guessing this needed to happen after the deal fad blew up and businesses learned that mass discounting was actually a terrible strategy.

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